迪拜时间8月10日,小米公司在中东与北非地区官方授权经销商塔斯克公司(TASK FZCO)合作开设的第一家授权小米旗舰店在迪拜的Burjuman购物中心举行开业典礼。那么迪拜的首家小米旗舰店究竟会为迪拜人带来哪些惊喜呢?迪拜人传媒特别采访了小米中东总代TASK FZCO的商务总监王磊先生。

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迪拜人:小米开拓中东市场大概是从什么时候就开始准备了?

王磊:小米国际化战略是从2014年开始的,目前国际化进程上有很大的进展,小米已经进入40多个国家和地区。经过三年坚决投入和不懈努力,今年捷报频传,这是小米国际化业务全面爆发的元年,根据知名调研公司IDC 2017Q2最新报告: 小米重返世界第五,增长率 58.9%。印度市场表现尤其突出,今年上半年的业绩同比增长328%,市场份额已经排名第二,小米品牌成了印度最受欢迎的手机品牌,同时,在印度尼西亚、俄罗斯、乌克兰等国家都取得了优异的成绩。

迪拜人:小米为什么把旗舰店开在BURJUMAN CENTER?

王磊:借鉴与小米在印度市场的成功及影响力,旗舰店选址在Bur Dubai 的高端购物中心,这里的客流以印度人、巴基斯坦、菲律宾人等为主,能够覆盖到目标群体。举个亲身例子,就能说明小米在印度人群的影响力:开业当天下午,当我穿着Mi  T恤步行穿过Burjuman Center的2楼走廊时,迎面而来的大约15岁左右印度少年挥手朝着我喊: I Love Xiaomi。 一刹那间,我犹如被雷击到了般惊愕!

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迪拜人:看到小米外包装上有国际版的标识,请问和国内出售的版本有什么不同?

王磊:大家知道国内版手机兼容3家运营商网络的版本叫全网通,那么国际版在网络制式上支持国外主流频段4G FDD/TDD LTE,3G WCDMA,2G GSM,相比国内版不支持3G TD-SDMA/CDMA2000,2G CDMA。国际版在闪存容量ROM和颜色种类上也非与国内版保持一致,而是更多的考虑了迎合国外大众的需求。

迪拜人:目前MI6的售价是多少钱?和国内相比,价格上有什么变化?

王磊:变焦双摄,拍人更美是小米6旗舰机的卖点,小米用优质的价格,让更多的普通消费者享受高科技。目前Mi 6(6GB内存/64GB闪存) 阿联酋的零售价格是1499 AED,该价格线上线下同步,比国内官网售价2499RMB稍微高一些,结合阿联酋当地的运输和渠道成本,该零售价在合理的范围内。

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迪拜人:小米旗舰店除了手机以外,还会出售哪些在国内比较流行的小米商品?

王磊:小米产品线分为手机和生态链产品。手机分为低端(如红米4A)、中端(如红米Note4)、高端(如米6)三个种类,生态链产品目前已有超过300 SKU(stock keeping unit)。旗舰店有国内非常流行的体重秤、体脂秤、蓝牙音箱、蓝牙耳机、智能路由器、运动手环、智能手表、智能台灯等出售,也有当前只有中国版的小米电视、小米笔记本电脑、无人机、智能电饭锅、家用净水器、电动滑板车、电动平衡车、智能电热水壶、智能机器人等进行展示。国际版SKU在陆续增加中,旗舰店会引入更多新奇智能的产品给顾客享受科技带来的乐趣。

迪拜人:现在在哪些地方可以购买到小米的商品?

王磊:在阿联酋线上Etisalat 网站、Carrefour Shop Online、Souq Brand Store,线下包括Burjuman 小米之家、零售巨头家乐福超市、Etisalat Outlet营业厅。

迪拜人:小米未来在中东市场有哪些计划和亮点?

王磊:官方小米电商网站即将登陆,年底会有全球最大的小米之家开业,究竟在哪里呢? 请大家Follow Facebook Mi Middle East官方账号,会有最新消息发布哦!

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首家小米旗舰店位于Burjuman购物中心,感兴趣的朋友就去看一看吧!

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