在疫情的推动下，阿联酋2020年的电商市场成交额达到创纪录的39亿美元。

根据迪拜工商会的数据，2020年的成交额同比增长了53%，预计2025年的电商市场规模将达到80亿美元。

但部分在线零售商面临着高昂的退货压力，人们在网上购物的退货率为15%至40%，而实体店的购物退货率为5%至10%。

根据欧睿信息咨询公司的数据，服装和鞋子是最大的消费对象，成交金额高达13亿美元，占领了阿联酋电商市场33%的份额。

第二大类别是电子产品，份额占比为31%，成交额为12亿美元；食品和饮料是第三大类别，份额占比为11%，成交额为4亿美元。

在疫情期间，食品和电子产品实现了三位数的增长率，其他增长率超过 50% 的产品包括美容产品、个人护理产品、宠物护理产品以及服装和鞋子。

本文资料源自arabianbusiness

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