迪拜道路和交通管理局 (RTA) 周三宣布,Al Rashidiya 和 Al Jafiliya 地铁站将分别更名为Centrepoint 和Max Fashion。

签署协议后,RTA将两个地铁站的冠名权授予了Landmark Group,该协议是RTA与 Landmark Group 建立战略合作伙伴关系的重要一步。

这些车站的名字具有强大的营销作用,因为 Al Rashidiya 是红线的起点,而 Al Jafiliya 是一个充满活力的商业目的地。

RTA一直热衷帮助公司在迪拜展示和推广其品牌,因为迪拜是重要的商贸中心,也是世界各地游客的主要目的地。

本文资料源自khaleejtimes

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